January 11, 2023

Netflix With Ads: Here’s What We Know So Far

Over the past decade, Netflix has been at the forefront of the streaming revolution, most notably for its perk trifecta of full-season TV drops, binge-worthy original series, and ad-free access to 17k+ titles—and counting.

But a new age is on the horizon for the streaming giant—one that’s both redefining the user experience and piquing the attention of eager digital marketers.

With the launch of its first-ever ad-supported model, Netflix is making monumental moves in the OTT space that advertisers have long been waiting for. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy.

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