January 10, 2023

Will Gen-Z viewing habits change to embrace TV-style content?

Hub Entertainment Research and Horowitz Research agree that young viewers aged 13-24 watch much less TV than older people.

Hub’s December 2022 study of 1,900 US consumers aged 13 to 74 asked participants about their total screen-based leisure time. It found that 17% of that time was spent with TV by viewers 13-24 versus 43% for those 35 and older. Adding in movies to get a picture of time spent with professionally produced video makes the difference between younger and older people even starker. Gen-Zers said they spent 31% of their screen time with professional video, while those 35+ spent 60%.

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