Hub’s research observed that 44% of US TV homes have both a smart TV and an SMP, more than those that have only a smart TV (25%) or only an SMP (14%). When it counted SMPs attached to smart TVs, well over half of smart TVs (57%) are reported to have an SMP attached to it.
Looking at reasons to explain the trend, Hub suggested that consumers outside the media bubble have various reasons such as they preferred the SMP’s interface; there may be certain services they can’t access using their smart TV but can access using their SMP; or the SMP offers other features their smart TV may not.