May 14, 2023

The FAST and the Delirious: Why the Stampede to Free Ad-Supported Platforms Looks Like a Rerun of the Streaming Wars (Bloom)

If nothing else, the recent NewFronts presentations established one thing: everyone’s going FAST … and fast. Media companies are multiplying their free ad-supported TV channels, services and original programming like rodents in rut, with lots more coming soon.

As more and more options pile up, though, will the sheer profusion undercut potential financial benefits for any specific provider? Or are we just setting up a repeat of the Streaming Wars (Ad-Supported Version)? If nothing else, success in FAST will require a new strategy playbook, including, gulp, exclusive and original programming and more marketing.

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