January 11, 2023

Research: Gen Z’s different definition of ‘entertainment’

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time.

This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose and use content from all these options.

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