January 10, 2023

TV Viewing Shrinks Among Gen Z

New research continues to highlight a generational shift in the importance of the TV screen and traditional TV viewing among younger viewers aged 13 to 24, the so-called Gen Z cohort.

New TV research from Hub finds that the focus on the “streaming wars” overlooks a more existential change in entertainment ecosystem, with younger consumers 13-24 spending only 17% of their time viewing TV shows while viewers 35+ say they spend more time with TV than any other screen and that they spend about 43% of their total screen time watching TV.

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