May 11, 2023

Video subscription stacking declines for the first time in 5 years

Over the past five years the number of TV sources consumers use has been on an upward trajectory, but data from Hub Entertainment Research shows a new reversal in that trend – with viewers now stacking fewer video services than they did in 2022.

Hub’s annual “Best Bundle” survey found the number of video sources viewers use has dropped from 7.4 to 6.4, reflecting a relative decline of 14% from 2022. The drop comes after a couple of years of strong growth for subscription stacking, with viewers doubling their amount of TV sources between 2019 and 2022 from 3.7 to 7.4.

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