This new report will explore how people use media while “on the move’ – with a particular emphasis on in-car usage, but also including other mobile use such as while commuting or traveling.
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January 2023
2022 Video Redefined
The study will help our TV industry and advertising clients better understand the competitive challenges posed by non-TV content, how those challenges are evolving as new platforms emerge and gain popularity, and what strategies will be most effective in addressing the competitive threat.
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