January 17, 2023
Kantar recently declared that “Streaming has gone full circle, once being the destination to avoid Cable TV ads, to increasingly relying on ads to drive growth.” Indeed, the popularity of so-called FAST services (free, ad-supported TV streaming services) continues to expand, according to a study [excerpt download page]…
January 11, 2023
Over the past decade, Netflix has been at the forefront of the streaming revolution, most notably for its perk trifecta of full-season TV drops, binge-worthy original series, and ad-free access to 17k+ titles—and counting. But a new age is on the horizon for the streaming giant—one…
January 11, 2023
Just over three years into the Modern Era of streaming video, and Wall Street’s analysts are about ready to call the revolution done. Over at MoffettNathanson, analyst Michael Nathanson has been saying for months the combatants are exhausted, practically punch drunk. They’ve been finding, financing and…
January 11, 2023
Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study,…
January 11, 2023
The new Video Redefined study was conducted among 1,900 US consumers age 13-74 in December 2022 and the standout finding centred around Gen Z viewers, showing how this cohort now have an entirely different definition of “entertainment”. Specifically, for decades, TV has been the focus of the entertainment…
January 10, 2023
For generations, the marriage of sports and media has helped define emerging distribution platforms. The long, slow hum of baseball made it a natural for the rise of radio in the U.S. football, whose line of scrimmage could easily be encapsulated in one moving image, was…
January 10, 2023
Hub Entertainment Research and Horowitz Research agree that young viewers aged 13-24 watch much less TV than older people. Hub’s December 2022 study of 1,900 US consumers aged 13 to 74 asked participants about their total screen-based leisure time. It found that 17% of that time was…
January 10, 2023
A survey from November 2022 found that the vast majority of non-subscribers in the U.S. would still not subscribe to Disney+ and Netflix if the ad-supported tiers become available. A total of 11 percent of respondents planned to subscribe to Disney+ with ads and 15 percent…
January 10, 2023
New research continues to highlight a generational shift in the importance of the TV screen and traditional TV viewing among younger viewers aged 13 to 24, the so-called Gen Z cohort. New TV research from Hub finds that the focus on the “streaming wars” overlooks a…
January 6, 2023
For the past few years, there’s been a lot of chest-puffing between NetflixNFLX +1.5% and HBO, the perennial awards show nominations leaders, over who receives the most Golden Globe Awards nominations. This year, the pay cable network and the streamer tied for the lead among TV nominees with 14 nods…
January 6, 2023
During an October 2022 survey among U.S. gaming households, Microsoft’s Xbox Live or Game Pass narrowly beat out Sony’s PlayStation Plus offering in terms of popularity. When asked about which gaming sources were a must-have for them, 58 percent of respondents stated that Xbox gaming subscriptions…
January 4, 2023
The major streamers had a rough ride in 2022, with their stocks falling anywhere from 29% (Comcast Corporation) to 62% (Warner Bros. Discovery) in the past year. But 2023 will offer a fresh opportunity to turn those stock declines around — if they can adapt to the…
