Our TV Advertising: Facts vs. Fiction study has shown that consumers remain open to advertising, especially when it helps them save money, access more content, or feel their time is well spent. In Wave 10, we will focus on viewer attitudes, perceptions and experiences with tiered subscription services:
- How does the economic climate impact ad tier choice and ad acceptance?
- What are the drivers and barriers influencing tier-switching?
- How do perceptions of satisfaction, value, and loyalty differ across ad tier types?
Source: Interviews with 3,000 US TV Viewers age 16-74
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