In an era when artificial intelligence is increasingly woven into creative pipelines, the question of how consumers feel about AI’s role in entertainment has moved from speculative to urgent.
The past year has seen generative models advance rapidly, with the ability to create much more realistic video. But they’ve also become more effective at things like storyboarding and editing, as well as consumer-facing tasks like making content easier to find.
The debate over ethical AI is growing, with issues like Hollywood strikes highlighting the clash between human creativity and automation. Recent disputes, such as those over AI actors and copyright use illustrate the rising stakes.
Studios, services, and creators must consider which AI applications consumers will accept, since increased efficiency is pointless if audiences end up rejecting the content. What is the balance between trust, engagement and creativity?
Source: Interviews with 2,500 U.S. consumers 16-74
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