and movies, according to Hub’s annual “Video Redefined” study. In addition to greater online video viewing among 13-24 year olds, the study also shows that ads in online videos resonate more strongly with this age group than traditional advertising. While two thirds of 13-24 year olds say they’re watching more online video than they did before COVID, the pandemic has had less of an impact on online viewing among older consumers, with 59% reporting they’re watching the same amount, and fewer than 1 in 3 watching more.
