January 15, 2021

Young consumers who watch online video spend almost as much time watching videos as they spend watching traditional TV shows

and movies, according to Hub’s annual “Video Redefined” study. In addition to greater online video viewing among 13-24 year olds, the study also shows that ads in online videos resonate more strongly with this age group than traditional advertising. While two thirds of 13-24 year olds say they’re watching more online video than they did before COVID, the pandemic has had less of an impact on online viewing among older consumers, with 59% reporting they’re watching the same amount, and fewer than 1 in 3 watching more.

Learn More >>