When it comes to streaming, simpler is better, according to “Monetization of Video,” a new study from Hub Research. Among viewers who consolidate access to multiple services through any kind of device (e.g. a cable box, a Roku, Amazon or Apple box, a smart TV etc.), 91% say that having access to multiple services in one device makes their viewing experience better, with more than half (52%) saying it makes the experience “a lot” better.
