July 9, 2020

Survey: Millennials would pay more to watch new films at home

A majority of young adults say they would be willing to pay about the same or even more money to watch a new movie on-demand at home even if the film was also playing in theaters, according to a June survey of 18-to-34 year-olds from Hub Entertainment Research. Nearly 70% of the respondents said they would “definitely/probably” pay $15 to stream a first-run film.

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