Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar.
In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming media players such as Roku or Fire TV (via a box or stick plugged into a TV set). Are there differences in how viewers stream depending on the device they use? Hub’s new report explores this topic in depth.