September 17, 2021

55% Of TV Viewers Go First To OTT, Vs. 39% To Traditional Pay-TV… But Netflix Is Losing Ground

When it comes to TV viewing, paid or free online streaming services are the first destination for 55% of U.S. broadband consumers, compared to 39% heading first to traditional linear, DVR or VOD pay-TV services, according to Hub Entertainment Research’s latest “default” viewing sources study.

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