July 22, 2019

Evolution of TV Set

By any measure, the TV set is still the dominant screen in the home. But in recent years the humble TV set has been at the epicenter of a torrent of change – whether it’s smart TVs and 4K TVs gaining mainstream status, new SVOD and AVOD services seemingly launching every day, or DVD/Blu-ray disc falling in popularity – with no end in sight.

This study will cover current, emerging, and soon-to-come capabilities of TV sets and TV set peripherals, and how they influence – or may influence – viewer behavior now and in the future. The study will provide stakeholders in the “TV value chain” – manufacturers, content producers, and distributors – with insights they can use to improve their TV-related business

Online survey with 2,517 U.S. consumers age 16-74.