November 5, 2020

2020 Conquering Content

The 2020 wave of Conquering Content will explore how both the rapid expansion of TV platforms and the COVID-prompted new normal have shifted the way viewers learn about, and decide to watch, new TV content. The study’s goal, as always, is to offer the kind of insight that will help our clients thrive during these unprecedented times.

The study was conducted among 1,604 U.S. consumers age 16-74.