Many predict that Web3 or the metaverse will change behavior and commerce in a fundamental way. While Web3 is still years away, and consumers are being exposed to the first building blocks today. There’s reason to believe that entertainment (via NFTs) will be among the first categories where Web3 bears fruit.
Source: Interviews with 1,092 U.S. consumers age 13-74 who have broadband internet access (either fixed or mobile).