It is only a slight exaggeration that in today’s world, every brand is a media brand. Nearly ubiquitous broadband access in or out of the home means almost every device Americans use – smart TVs, smart doorbells, smart speakers, smartphones, exercise bikes, even beds – is figuratively wired into the internet. And if the device isn’t serving up media itself, it’s probably feeding the data stream that algorithms use to deliver your media and advertising.
The traditional concept of “primetime” has become untethered from time, device, and activity. Media delivery and data collection never takes a break, whether consumers are watching a TV at night, using a smartphone during their commute, listening to a smart speaker while making lunch, or recording their exercise on a smart watch before breakfast. Understanding what consumers own and use is more important than ever for the ever-increasing list of stakeholders in the media world.
2023 marks the fifth year of Hub’s Entertainment+Tech tracking study. As in previous years, the Connected Home report will provide a broad look at entertainment and smart home technology in US households, as well as their intentions to purchase new media tech and how they approach those purchases. With historical trends going back to 2019, our data reveals what devices are trending hot – or cold – in today’s media technology environment.
This study will continue to provide media producers & distributors and device manufacturers insights to help them make better informed strategy and investment decisions.
Source: Interviews with 5,026 U.S. consumers age 16-74