The key findings in the fifth wave of “Battle Royale” continued to remain remarkably consistent with previous waves – the average household is using almost 13 different sources of entertainment, with only about half being video, and only half of those overall sources are “Must Haves”. Additionally, a new finding, is that the average household uses one “bundled source” for entertainment, from amongst Amazon Prime, Apple One and the Disney Bundle.
This wave of “Battle Royale” will continue to trend key findings from the previous waves. We are addressing industry changes like the introduction of Prime Video’s ad-supported option.
Source: Interviews with 3,000 US entertainment decision-makers age 18-74
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