2025 marks the sixth year of Hub’s “Connected Home” tracking study. This research provides a broad look at the technology and devices in US households, as well as intentions to purchase new technology in the future. Manufacturers are shifting into high gear with devices and applications to serve consumers that are “always connected” – to each other, and to entertainment content across a variety of platforms.
This year’s survey will capture the devices and technology consumers own, and which play the greatest role in their interaction with entertainment content: consuming it, as well as controlling or discovering it. We’ll also look at new entertainment tech just announced at CES to see which are most likely to “move the needle” in the coming year.
As part of the Entertainment & Technology Tracker series, this report will also include quarterly tracking questions about the home media technology landscape.
Source: Interviews with 5,001 U.S. consumers 16-74
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