July 15, 2017

Decoding the Default

Hub’s annual “Decoding the Default” study takes a deep dive into the platforms consumers choose as their first stop for TV, how that’s changed over time, and the needs that drive them to choose one default over others. It also looks at which TV devices they turn to first—the screens they watch, and the devices they use to connect their TV to the internet—both overall and in specific viewing scenarios.

The study was conducted among 1,806 consumers aged 16-74, who watch 5+ hours of TV and have broadband service at home.