January 12, 2018

The Battle for Share of Mind

Viewers now have more ways of watching traditional, long-form TV and movie content. But new platforms have also led to the development of brand new forms of entertainment that were unheard of just a decade ago, including an ever-expanding list of short-form video genres, content from multiple social media sources, and livestreaming.

The Battle for Share of Mind looks at how consumers distribute their time across all entertainment options, which they spend the most, and most consistent, time with, and the factors that drive their decisions to choose some options over others.

What we learned: Which platforms are most entrenched with consumers, which are most at risk, and what any platform needs to do meet consumers’ “short list” requirements.

Online survey with 1,774 U.S. consumers age 16-74 who have broadband access at home and watch a minimum of 5 hours of TV per week.