July 7, 2023

Six in 10 streaming viewers will watch ads to save a few bucks

The news: Contrary to the widely accepted view of ad intolerance, a mere 16%–17% of viewers express an inability to tolerate ads, per a study by Hub Entertainment Research.

On the other hand, roughly 49%–50% of viewers can put up with a certain level of advertising, per data from more than 3,000 U.S. consumers.

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