July 24, 2018

As SVOD Rises, Channel Surfing Is Dying

Channel surfing is dying.

A new study by Hub Entertainment Research has confirmed what you probably already suspected – people are increasingly defaulting to on-demand media to deliberately watch something rather than casually flipping through channels to see what’s on.

The study indicates that only 39% of viewers tune into live programming from a traditional pay-TV provider, down from 47% last year, while on-demand sources (collectively) were the first choice for 48% of viewers.

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