Its growth was long stunted simply because not enough people knew it even existed, but TV Everywhere has now reached an “aided awareness” level of 73%, according to the latest survey conducted by the Cable and Telecommunications Association for Marketing (CTAM).
The bad news, of course, is that it’s taken so long for the 8-year-old initiative aimed at protecting linear pay-TV from the erosive forces of over-the-top delivery to catch on, the cat is already out of the bag. But TV Everywhere is finally getting somewhere.