Almost half of all men who use social media believe they will be famous one day – but less than a third of women think the same.
The study, commissioned by digital entertainment company MSM Corporation International and conducted by Hub Entertainment Research, found that:
- More than half (57 per cent) of social media users think they’re usually the first to discover cool new things
- 46 per cent of social media users have “posting a video that goes viral” on their bucket list
- Clips from TV shows are the favourite video content of choice for social media users, followed by music videos and amateur performance videos
- 49 per cent of men who use social media think that they will become famous one day, compared to just 29 per cent of women