July 12, 2018

Breaking through the SVOD burnout barrier

New online video services face a tough challenge getting burned out, cash-strapped consumers to find and pay for their service. Wired’s new video streaming service could have the answer.

This week nScreenMedia reported on new Ampere Analysis data showing that US and European consumers are beginning to double up online video pay services. The research shows that US SVOD homes have, on average, 2.8 SVOD subscriptions, while in the UK and Germany the average home has two services.

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