May 11, 2017

Cord-Cutting? Pay TV Business Mostly Unchanged

Although cord-cutting continues to climb — with new digital TV services rising — the overall health of pay TV industry is relatively unchanged

A new study says 88% of viewers with broadband have a pay TV subscription — statistically unchanged from 90% in 2014, according to Hub Entertainment Research.

Additionally, it says 68% of those with a pay TV service also have at least one subscription video on demand service in 2017, the same level as in 2016. But way up from the 47% number in 2014.

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