August 9, 2016

EMARKETER: Hulu Drops Free Streaming Service as OTT Viewership Grows

Hulu is eliminating its ad-supported service, citing that it has become very limited—and is no longer aligned with the company’s content strategy. However, users will still be able to watch some ad-supported episodes of shows through a distribution deal Hulu signed with Yahoo.

Overall, more US TV viewers are watching television shows and movies via subscription-based streaming services. A survey from Hub Research found that the respondents who chose streaming services were nearly double those who picked TV network sites or apps, and they were more than double those who picked free aggregators, such as Crackle or free content from Hulu.

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