Shifting consumer behaviors have prompted an explosion in content on demand and non-linear TV viewing. The ability to record any and all shows, without storage constraints or availability limits, is a key component of this shift. Previously considered benefits, consumers now require the ability to pause live TV, start a program over from the beginning, and record something that happened in the past. They expect to have all five seasons of their favorite series available for a binge-watching weekend or to watch an old film classic as easily as the latest blockbuster. They also expect to watch this content on any screen and demand a consistently immersive experience across devices.
