May 20, 2016

Conquering Content | 2015 Charter

Our annual tracking study on TV discovery.  In an world where consumers have more shows and providers to choose from than ever before…

  • How do they find out about new shows to watch
  • What determines which shows get watched over others
  • How have online TV options changed the way consumers feel about finding new shows
  • How does online content compete with and/or drive live TV
  • What forms of promotion are most effective at breaking through the clutter?