May 20, 2016

Finding Input One | 2015 FOX

A study on TV devices—the screens that consumers watch on, and the devices that connect their TV sets to the internet. You’ll learn…

Default device: the first remote consumers reach for when they want to watch TV
How TV consumption is distributed across different devices in a household
Which devices are most associated with particular segments, like Millennials or households with kids
How device usage varies by type of content (e.g. live shows, movies, sports, binge viewing)