May 20, 2016

Finding Input One | 2015 Scripps HGTV

A study on TV devices—the screens that consumers watch on, and the devices that connect their TV sets to the internet.  You’ll learn…

  • Default device: the first remote consumers reach for when they want to watch TV
  • How TV consumption is distributed across different devices in a household
  • Which devices are most associated with particular segments, like Millennials or households with kids
  • How device usage varies by type of content (e.g. live shows, movies, sports, binge viewing)