This tracking study will provide a holistic measure of entertainment technology in the home, both “traditional” (TVs, DVD players) and “smart” (connected TV devices, smart speakers). This broad overview will provide subscribers with an idea of what’s being phased into the audience’s behavior and consideration set, and what is being phased out. We will also explore intentions to purchase emerging devices and associated purchasing behaviors (retail channels, brand trust, information sources).
The study’s ultimate goal is to provide content producers and distributors with insights that will help them adapt most effectively to the growing adoption of smart entertainment options, across product categories.
Online survey with 5,131 U.S. consumers age 16-74