August 23, 2016

TV & Advertising | 2016 MAXUS

Although subscription-based, online TV platforms continue to gain traction, free TV with ad support still plays a critically important role in the TV ecosystem. How do consumers feel about the ad-supported model, on its own and compared with other methods of paying for TV?

TV and Advertising covers…

  • Which pay models consumers prefer for TV content
  • What they see as the key benefits and drawbacks of each model—including the free, ad-supported model
  • How likely viewers are to engage in ad avoidance behaviors
  • What approaches to ad delivery they say would be most likely grab their attention

The study is conducted among 1,206 U.S. consumers age 16-74, with broadband access at home and who watch a minimum of 5 hours of TV per week.