White Paper: TV Discovery and Network Brands
BRANDS, GENRES AND TV DISCOVERY NEW CONTENT, FROM NEW SOURCES, AVAILABLE ALL THE TIME
One of the defining characteristics of the new TV marketplace is the “content firehose”: an unprecedented level of choice and availability when it comes to TV content.
- More new shows are being produced than ever before
- From a widening variety of networks and providers
- Accessible on-demand, on a growing list of screens and devices