May 14, 2022

Gen Z Set To Lead Retailers Into The Metaverse

I have wanted to take the opportunity for this week’s piece to pivot away from inflation for a moment and discuss a topic that is coming up often enough it bears sharing some observations.

A colleague recently asked an ecommerce executive at a marquis luxury brand, “What topic would you most like to know more about?” The response was quick.

“The metaverse. It’s on everyone’s mind,” they said. “It’s the hot new thing. But what will it look like? For example, what does it mean for in-store versus online sales?”


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