December 16, 2022

Have Viewers Really Opted-In to the CTV Economy?

Smart TVs and streaming media players (SMPs) are the backbone of the CTV ecosystem. A large majority of homes in the United States (83%) have either an “enabled” (internet-connected) smart TV or an SMP. A plurality of homes (44%) own both types of devices.

Asked about the equipment attached to their smart TV sets, respondents tell us that over half (57%) of enabled smart TVs have at least one streaming media player attached – with a notable share of those having two attached!

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