May 26, 2022

Hub Entertainment Research Charts “Must-Have” Platforms

The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as “must-haves,” according to Hub Entertainment Research’s Battle Royale consumer survey.

Hub surveyed 3,014 consumers between the ages of 18 and 74 with broadband access, assessing usage of MVPD/vMVPD services, pay-TV networks, free and paid streaming, social media, streaming music, seasonal sports subscriptions, audio and reading. The average consumer uses 12.5 entertainment options, but among 18 to 34, that number goes to 15.5. In households with kids, it’s even higher, at 16.4.

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