September 19, 2022

Hub Entertainment Research: More Consumers Turn to Streaming First for TV Content Selection

Home entertainment consumers continue to embrace streaming video as a coveted source for entertainment consumption on the television. New data from Hub Entertainment Research found that while a majority (28%) of survey respondents still check their pay-TV provider first for content, subscription streaming — led by Netflix — is a close second (23%). The gap between pay-TV and streaming video continues to narrow.

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