November 7, 2022

Hub: Live TV Content Mounts Viewership Comeback — At Netflix’s Expense

Viewers in the U.S. increased their consumption of live TV content in 2022, while streaming video remained unchanged from 2021, according to market data from Hub Entertainment Research.

Specifically, the Boston-based company found that 23% of survey respondents watched live television content this year compared with 21% last year. Streaming video viewership remained unchanged at 75%.


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