October 13, 2022

Hub Research: 83% of U.S. Homes Have Enabled Smart TV or Streaming Media Player

A large majority of homes in the United States (83%) have an “enabled” (internet-connected) smart TV or streaming media player, according to a new study from Hub Entertainment Research.

The study, “Streaming TV: Built-In vs Plugged-In?,” also found most homes (44%) own both types of devices. At the set level, the study found more than half (57%) of all enabled smart TVs have a streaming media player, such as a Roku or Fire TV (via a box or stick plugged into a TV set), attached to them.

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