June 25, 2020

Industry Voices—Giegengack: Peak streaming and the battle for disposable time

As we reach the halfway point of 2020, the U.S. TV market finds itself in even greater upheaval than usual. Consumers were already adopting more of the new streaming platforms available, and the pandemic has only accelerated this trend. In April 2020, the average viewer was watching content from 4.8 different sources – up more than 50% since April 2018.

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