Even by TV industry standards, 2020 has been disruptive, Hub Entertainment Research Founder & Principal Jon Giegengack told attendees at Thursday’s DEG Expo | The Evolving D2C Landscape. Factors at work include not only the global COVID-19 pandemic, but also the introduction of new subscription streaming providers and free, ad-supported TV platforms; the evolution of smart TVs to make it easy for consumers to manage multiple providers; and the continued decline of traditional pay TV bundles.
