March 29, 2017

Let’s Get Ready to Bundle

Consumers want a la carte pricing for pay TV networks, but the number of channels they are willing to shell out for is relatively low, according to a recent study by Hub Entertainment Research.

In its latest study – Let’s Get Ready to Bundle – Hub Entertainment asked 1,500 broadband customers who watch at least 5 hours of TV a week which video bundle they would prefer, with more than half choosing an a la carte model that would allow them to pay for only those channels they want.

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