March 16, 2022

Netflix and Disney+ Lead in Streaming Recognition and Understanding, Report Finds

Hub Entertainment Research recently released its annual Evolution of Video Branding¬†study¬†that tracks “awareness, familiarity, and understanding of top brands in the TV marketplace.” It was found that Disney+ has the strongest genre focus among its contemporary streaming platforms. ESPN+ is next, followed by HBO Max, Discovery+, and AMC+.

Learn More >>