October 19, 2022

Behind Netflix and Disney+’s Dash for Streaming Ad Cash

Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service.

“When you read speculation that we are moving into selling advertising, be confident that this is false,” the streamer said in its second-quarter 2019 investor letter. “We believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.”

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