There’s no two ways about it. Netflix (NFLX 1.21%) stock has been tough to hold onto this year. In the wake of two consecutive quarters of subscriber losses, shares are currently priced more than 65% below their all-time high, and that’s with their respectable rebound from June’s low. The advent of rival services like Warner Bros. Discovery‘s HBO Max and Walt Disney‘s Disney+ are taking a toll on the streaming pioneer’s dominance of the market.